![]() 64% of SEO marketers call mobile optimization an effective investment.The highest bounce rates are on social (45%) followed by direct (44%).Email visitors are the most likely to convert on forms - and people coming from search advertisements are the least likely.Catering & Restaurants is the industry with the highest click-through conversions on landing pages. Media & Entertainment is the industry with the highest form-fill conversions on landing pages.3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop.Only 17% of marketers use landing page A/B tests to improve conversion rates.( HubSpot State of Marketing Report, 2021) Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%.Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020.TNP’s reach on Facebook extends beyond its own page because it has been given a boost by several fan pages for celebrities and pro-Duterte pages such as: In the last 6 months alone, Tnp.ph has been enjoying an average of 1,440,150 website visits every month, according to SemRush, a digital marketing suite that provides competitive traffic analysis, among others. The followers of TNP’s Facebook page – in existence since May 2014 – have since risen to over 3.7 million in November 2017. If(“undefined”=typeof window.datawrapper)window.datawrapper=) ![]() Scraping the headlines of all the content posted on its Facebook page shows the following as the top 20 key words every year since 2015: When we asked for the name of their editor-in-chief, he said that they currently don’t have one, “since we only reblog existing materials found online.” This was confirmed by their managing director, Mike de Jesus. But since the site does not have reporters actually covering these beats, they simply source their stories from news organizations and social media. Its content is categorized into different sections: News, entertainment, buzz (trending stories), lifestyle, and health. As of November 2017, it has recorded more than 3,300 posts already. The data on TNP’s Facebook page recorded at least 769 posts in the year it started. It produces thousands of online content every year. ![]() ![]() On its website, TNP describes itself as “a digital news outfit specializing in trending news that become viral sensations online.” What is TNP and what kind of content does it produce and spread? Here’s what we found: In just one year, Uson has shared TNP content more than 500 times, way more than any other website whose content she has disseminated. (READ: ‘ MOCHA USON: Fake news victim or fake news peddler?‘ ) Yet her account, which has 5 million followers, posts a number of misleading content from dubious sources, including what appears to be her favorite, going by the number of times she has shared their content in a span of one year: Trending News Portal (TNP). MANILA, Philippines – Presidential Communications Operations Office Assistant Secretary Mocha Uson constantly accuses legitimate news organizations of bias and being purveyors of fake news. (PART 2: ‘ The success, influence of Trending News Portal‘ ) ![]()
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